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Feb
8th
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Ad Report Card has long considered the melding of practical sales pitch with uplifting emotion the holy grail of advertising, and here’s a prime example. Frankly, I’m getting a little of sick of Google doing everything right.
Seth Stevenson, “The best and worst Super Bowl ads.” [slate]. The other smart thing that Google did with these ads was releasing them to the internet weeks ago [youtube] so that people who had already seen them [snarkmarket] could tell everyone else around them at the bar to watch how commercial showing nothing by internet searches could make them cry in just about thirty seconds.